Case Study: Wastewater Process – Website and Social Media Revitalization by Grow Marketing Solutions
Client: Wastewater Process, LLC
Industry: Environmental Services (Wastewater Management)
Agency: Grow Marketing Solutions
Location: Mt. Vernon, IN
Overview
Wastewater Process, LLC specializes in biological solutions for sludge reduction in various wastewater systems using their proprietary SludgeKill technology. They engaged Grow Marketing Solutions to overhaul their digital presence, focusing on website redesign and dynamic social media content to better communicate their innovative approaches and services.
Objectives
-Redesign the Wastewater Process website to better showcase their SludgeKill technology and service capabilities.
-Logo Creation
-Enhance social media engagement to educate and engage potential clients and industry professionals.
-Develop consistent, informative content that highlights their technology's benefits and applications.
Strategy and Execution
Grow Marketing Solutions redesigned the Wastewater Process website to emphasize usability and visual appeal. The new design features streamlined navigation, enriched content pages detailing their technology and services, and an interactive before-and-after gallery demonstrating SludgeKill's effectiveness. The site was optimized for SEO to increase visibility to targeted industry searches.
Social Media Management and Content Creation:
A strategic content calendar was developed, focusing on regular posts that include educational articles, client testimonials, detailed explanations of the SludgeKill process, and case studies.
Results
The redesigned website experienced a 50% increase in user engagement and a 30% increase in page views.
Social media activities led to a 40% growth in followers and significantly improved interaction rates, including shares and comments.
High-quality educational content established Wastewater Process as a thought leader in the environmental and wastewater treatment industry.
Conclusion
Grow Marketing Solutions successfully repositioned Wastewater Process in the digital landscape, enhancing their brand visibility and market position. The new website and revitalized social media presence enabled Wastewater Process to effectively reach and educate a broader audience, driving business growth and furthering industry engagement.