Case Study: Shephard Services – Enhancing Digital Presence with Grow Marketing Solutions
Client: Shephard Services
Industry: Construction and Contracting
Agency: Grow Marketing Solutions
Region: Southern Indiana
Overview
Shephard Services, a well-established contracting company in Southern Indiana, sought to revitalize its brand and enhance its online presence to better connect with potential clients and the community. Grow Marketing Solutions was tasked with executing a comprehensive digital and branding strategy to achieve these goals.
Objectives
Redesign the company website and logo to reflect a modern, professional brand.
Enhance social media engagement and outreach through strategic content creation.
Showcase the company’s expertise and employee dedication through spotlights and video content.
Strengthen Shephard Services’ overall brand presence both online and within the local community.
Strategy and Execution
Grow Marketing Solutions undertook a complete overhaul of Shephard Services’ website, introducing a clean, modern design that improves user experience and navigation. The redesign focused on mobile responsiveness and SEO optimization to increase visibility. The company’s logo was also redesigned to reflect a more contemporary look, aligning with the new brand identity.
Social Media Management and Content Creation:
A robust social media strategy was implemented to increase Shephard Services’ online presence. This included the regular posting of engaging content such as project highlights, customer testimonials, and industry tips. Grow Marketing Solutions also utilized targeted ads to reach a broader audience, focusing on local homeowners and businesses.
Employee Spotlights:
To humanize the brand and build community trust, a series of employee spotlights were featured both on the website and social media channels. These spotlights included interviews, day-in-the-life videos, and featured posts that highlighted the expertise and dedication of Shephard Services’ staff, enhancing the company’s image as a family-oriented and employee-first organization.
Product Giveaways and Community Give Back:
-Grow utilized it's strong business network to involve Shephard Services in community building projects, especially with the building and trades department at the local public high school.
-A strategy was developed to give a full HVAC system and install to a family in need once/year. This has served as a fountain of content, community connection, and good PR for Shephard Services.
Results
-The redesigned website saw a 40% increase in traffic within the first three months, with a significant improvement in session duration and a lower bounce rate.
-Social media followers increased by 30%, with a 60% rise in engagement through comments, shares, and likes.
-Employee spotlights and the branding video were particularly effective, with the video achieving over 10,000 views and enhancing employee morale and recruitment efforts.
-The new logo and branding elements were implemented company wide and on all work vehicles. The yellow shield of Shephard Services is highly recognizable and trusted across their service area.
Conclusion
Grow Marketing Solutions successfully repositioned Shephard Services as a leader in the contracting industry within Southern Indiana. The strategic marketing initiatives not only revitalized the brand but also fostered a stronger connection with the community and potential clients. Shephard Services now enjoys an enhanced digital footprint that supports ongoing business growth and brand recognition.