Case Study: Grow Marketing Solutions & Plastic Reclaiming Solutions

Client: Plastic Reclaiming Solutions (PRS), Mt. Vernon, IN

Industry: Polymer Reclamation

Project: Social Media Video Content and Landing Page Development

Background: Plastic Reclaiming Solutions (PRS) is a pioneer in the polymer reclaiming industry, based in Mt. Vernon, Indiana. Utilizing advanced and proprietary technologies, PRS specializes in cleaning, sorting, and reintegrating bulk plastics back into the supply chain, offering significant cost and time savings for their clients.

Challenge: Despite their innovative services, PRS faced challenges in effectively communicating the complexities and benefits of their processes to potential clients. The need was to create engaging, informative, and visually appealing content that could be utilized across multiple platforms, including direct sales engagements and social media channels.

Solution: Grow Marketing Solutions, a full-service digital marketing agency, was enlisted to enhance PRS's digital presence and clarify their message. Grow decided to produce a series of detailed explanatory videos alongside the creation of dedicated landing pages that outlined PRS’s services and benefits. The strategy was two-fold:

1. Video Production: Grow’s creative team scripted, filmed, and edited a series of professional videos. Each video focused on different aspects of PRS’s service offerings, such as the technology behind their polymer cleaning processes, the environmental benefits of using reclaimed plastics, and the cost-effectiveness of their solutions.
2. Landing Pages: Alongside the videos, Grow developed multiple landing pages optimized for conversions. These pages featured the videos prominently and included clear, concise copy that detailed PRS’s processes and the advantages they bring to their clients.

Execution: Grow’s videography team worked closely with PRS to capture high-quality footage of their operations, highlighting key technologies and processes. The videos incorporated dynamic graphics and animations to help illustrate complex technical concepts in an accessible way. Meanwhile, Grow's web development team ensured that the landing pages were visually appealing, responsive, and easy to navigate, enhancing user experience and engagement.

Results: The video series and landing pages were highly successful in achieving PRS’s objectives:

• Increased Engagement: The videos received significant engagement on social media, increasing by 300% compared to previous posts, driving higher interaction rates from viewers.
• Enhanced Sales Tools: PRS’s sales team reported that the video content was instrumental in engaging potential clients during sales presentations, helping them understand the full scope and impact of PRS’s services.
• Improved Conversion Rates: The new landing pages saw a 40% increase in visitor-to-lead conversion rates, signaling greater visitor interest and action.

Conclusion: Grow Marketing Solutions delivered a comprehensive digital content strategy that not only enhanced Plastic Reclaiming Solutions’ online presence but also empowered their sales team with effective tools. By leveraging targeted video content and strategic landing page designs, PRS was able to communicate their unique value proposition effectively, leading to increased business engagements and establishing them as a leader in the polymer reclaiming industry.