Case Study: Grow Marketing Solutions and Metropolitan School District of Mt. Vernon
Client Background
Metropolitan School District of Mt. Vernon (MSDMV) is a progressive public school system located in rural Southern Indiana. As a district dedicated to innovation and excellence in education, MSDMV has consistently sought ways to improve its visibility and attractiveness to both potential students and teaching staff amidst a challenging demographic trend that has seen declining enrollments and teacher shortages in similar districts.
Challenge
The key challenges faced by MSDMV were twofold:
- Declining Student Enrollment: Like many rural school districts, MSDMV was at risk of declining student enrollment due to various socio-economic factors.
- Teacher Recruitment and Retention: In an increasingly competitive environment for qualified educators, MSDMV needed to ensure it could attract and retain top teaching talent.
Solution
Grow Marketing Solutions was engaged as the outsourced marketing department for MSDMV, tasked with crafting and executing a comprehensive marketing strategy. Grow’s multi-pronged approach included:
- Website Overhaul: Developing a modern, user-friendly website that serves as a central hub for information, resources, and district news.
- Targeted Marketing Campaigns: Implementing targeted digital marketing campaigns focused on attracting new students and engaging the community.
- Landing Pages and Marketing Funnels: Creating specific landing pages for various district initiatives, each with a tailored marketing funnel to capture and nurture leads.
- Video Advertising: Producing and deploying multiple video ads across social media platforms to showcase the district’s strengths and innovations. Check out videos here.
- Graphic Design and Print Ad Placements: Enhancing visual communications through professional graphic design and strategically placed print advertisements in local media.
- Viral Hashtag Campaigns: Launching hashtag campaigns to increase engagement and create buzz around the district's events and achievements.
Results
Grow Marketing Solutions’ strategic efforts yielded significant results for MSDMV:
- Enrollment Stability: Unlike other school systems in the region that have experienced falling enrollments, MSDMV has maintained and even improved its student numbers.
- Successful Teacher Recruitment: The district continues to attract and retain high-quality educators, bolstered by targeted recruitment campaigns and enhanced visibility of the district’s value propositions.
- Enhanced Community Engagement: Through effective use of social media and community-oriented campaigns, MSDMV has fostered a stronger connection with the local area, increasing support and involvement from the community.
Conclusion
Grow Marketing Solutions has effectively served as the marketing arm of MSDMV, implementing a robust strategy that has not only countered industry challenges but has set new standards for success in public school marketing. The ongoing partnership continues to evolve, focusing on sustainable growth and community engagement, ensuring that MSDMV remains a leader in educational innovation and quality. Through strategic marketing, MSDMV is not just surviving; it's thriving in a competitive educational landscape.