Case Study: Grow Marketing Solutions and Marshall Disposal

Client Background

Marshall Disposal is a family-owned business specializing in trash removal and dumpster rental services in Southern Indiana. Known for its commitment to service and community values, the company has faced significant growth challenges, particularly in attracting and retaining a reliable workforce.

Challenge

As Marshall Disposal expanded its operations, the primary challenge became evident: a critical shortage of employees to keep pace with their growth. This issue was compounded by the competitive job market and the nature of the industry, which can often be overlooked by job seekers due to perceptions about the desirability of the work.

Solution

Grow Marketing Solutions was engaged as the outsourced marketing department for Marshall Disposal, with a mandate to enhance the company's attractiveness as an employer and improve its overall brand presence. Key components of the strategy included:

• Website Overhaul: Redesigning the website to improve usability, enhance the employment section, and better communicate the company’s core values and community involvement.
• Targeted Marketing Campaigns: Implementing digital marketing campaigns focused on recruitment and brand awareness, targeting specific demographics likely to seek employment in the industry.
• Employee Spotlight Videos: Producing a series of videos highlighting current employees and showcasing the company as a great place to work. These videos emphasized the company's core values, work culture, and the personal growth stories of employees.
• Branding Video Series: First video at the top of this page!
• Graphic Design: Upgrading all visual elements including logo, promotional materials, and digital content to reflect a more modern, approachable brand.

Results

Grow Marketing Solutions’ comprehensive approach delivered several impactful results for Marshall Disposal:

• Increased Job Applications: The targeted marketing and revamped career section of the website led to a significant increase in job applications. Although some positions remain open, the volume and quality of applicants have improved dramatically.
• Enhanced Company Image: The employee spotlight videos and enhanced graphic design helped in repositioning Marshall Disposal as a desirable workplace, emphasizing safety, respect, and employee satisfaction.
• Stronger Online Presence: The new website and ongoing digital marketing efforts have increased online engagement not only from potential employees but also from customers, leading to growth in both market presence and business opportunities.

Conclusion

The partnership between Marshall Disposal and Grow Marketing Solutions has transformed the company's approach to marketing and recruitment. By focusing on the company’s strengths as an employer and improving its digital footprint, Grow has helped Marshall address its most pressing challenge: building a team that can sustain and propel its growth. This case study exemplifies how strategic marketing tailored to specific business challenges can yield substantial returns, particularly in industries typically challenged by workforce attraction and retention.

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