Case Study: Broker Brothers Mortgage – Transforming Marketing Strategy with Grow Marketing Solutions
Client: Broker Brothers Mortgage, Evansville, IN
Industry: Financial Services (Mortgage Brokerage)
Agency: Grow Marketing Solutions
Duration: 90 Days
Overview
Broker Brothers Mortgage, a new mortgage brokerage firm based in Evansville, Indiana, faced the challenge of establishing a strong digital presence in a competitive market. With no prior marketing infrastructure, they needed a comprehensive strategy that could deliver quick and effective results. Grow Marketing Solutions, a full-service marketing agency, was tasked with developing and implementing a multifaceted marketing plan.
Objectives
-Develop a visually appealing, search-optimized website.
-Achieve a top-ranking position on Google for local mortgage brokerage searches.
-Establish a strong social media presence and provide ongoing training.
-Create and deploy a professional branding commercial on various social platforms.
Strategy and Execution
Grow Marketing Solutions designed and launched a state-of-the-art website with user experience at its core. The website featured intuitive navigation, detailed service descriptions, client testimonials, and a blog providing valuable mortgage advice. The site was fully optimized for search engines with targeted keywords to capture local searches, ensuring a robust online presence.
Google Listings:
The team utilized Google My Business to enhance local SEO. By optimizing the brokerage's listing with comprehensive business details, client reviews, and regular updates, Broker Brothers quickly climbed to a top-ranking position on Google for local mortgage searches.
Social Media Presence and Training:
Grow Marketing Solutions created profiles on major social platforms, including Facebook, LinkedIn, and Twitter, tailored to the target demographic of home buyers and real estate professionals. The agency also provided Broker Brothers with social media training to manage platforms effectively, engage with the community, and leverage these channels for lead generation.
Branding and Commercial Deployment:
To establish a strong brand identity, a professional branding commercial was produced showcasing the personal touch Broker Brothers offers its clients. The commercial highlighted their expertise, customer service, and community involvement. This video content was strategically deployed across social media platforms to maximize reach and engagement, further solidifying their brand presence in the local market.
Results
-The new website received a 70% increase in traffic within the first 60 days.
-Broker Brothers achieved a top ranking on Google for “mortgage in Evansville, IN”.
-Social media following grew by over 50% in 90 days, with high engagement rates.
-The branding commercial received over 20,000 views and significantly increased brand recognition.
Conclusion
Grow Marketing Solutions successfully established Broker Brothers Mortgage as a prominent player in the Evansville mortgage market. Through a strategic blend of digital marketing tactics, they not only achieved but exceeded the initial goals set at the commencement of the campaign. Broker Brothers now enjoys a comprehensive and dynamic online presence that continues to generate leads and drive business growth.
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